About Thinking of You.
The thoughtful donation app.

Creating the world’s most thoughtful giving app.

Thinking of You was founded by charity and comms entrepreneur Johnny Pitt, who has always been struck by the strength of the words ‘Thinking of You’, but also the lack of a quick and simple way to give on mobile. The app combines both and fills a big fundraising, emotional and societal need.

We’ve a brilliant, fast growing team of thoughtful Thinkers looking to improve the way we give to charity, think of others and do a little good. If you’d like to join the most thoughtful team in fundraising, check out the roles we are recruiting for here, drop us a line at [email protected] – or pop in and see us at ToY HQ.

Partners

Charities Aid Foundation

CAF exists to make giving go further, so that more lives and communities around the world can be transformed. CAF is a charity and a champion for better giving, and for over 90 years has helped donors, companies, charities and social organisations make a bigger impact. Through CAF Bank, it offers simple and straightforward day-to-day banking, designed exclusively for charities.

The Institute of Fundraising

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 600 organisational members who raise more than £10 billion in income for good causes every year, and over 6,000 individual members.

Thinkers

Core Team

Johnny Pitt

Johnny Pitt

Chief Thinker

Johnny loves ideas. He’s also a big believer in people and human values. Founder of well-known creative comms agency, Launch, with deep heritage in the charity space, Johnny also runs The Creative Shootout, an annual one day creativity awards programme, done for charity and held at BAFTA. A father of two boys, Johnny is (currently) adamant his marathon days are over.

Owen Purcell

Owen Purcell

Tech Thinker

Owen is digital strategist with 25 years experience and deep heritage in the charity sector. An early day Thinker, Owen likes the surf, travel and good coffee.

Jozef Mycielski

Jozef Mycielski

Director

Jozef was drawn to oil rigs as a young man and started his career with Bibby Line Shipping, Liverpool. Ten years followed in communications and marketing in London before Jozef moved towards his primary passion, the Third Sector. Senior fundraising and communications roles at the Children’s Wish Foundation and Greenhouse Sports were followed by a decade at Ampleforth, as Development and Marketing Director. Jozef has more recently been consulting in the education and charity sectors. Jozef’s passions include sport and his dog but mostly his wife, son and daughter.

Dan Bridges

Dan Bridges

Strategy Director

Dan is a corporate strategist who works with high value, high potential businesses to help the founders design and deliver growth during the start-up and scale-up phases. He loves working with enthusiastic, ambitious leaders to help them plot the pathway to success. He has two very energetic young boys, and no sleep.

Matt Jerwood

Matt Jerwood

Operations Director

Matt has 18 years’ digital experience working across travel, publishing, radio, social media and third sector organisations. He joined ToY after seven years at Oxfam where he launched much of their award-winning digital supporter engagement activity, including the 'My Oxfam' flexible-giving app. Matt loves old cars, snowboarding, surfing and football.

Tim Eastman

Tim Eastman

Design Lead

Tim was 11 years old when his Dad got an Acorn Archimedes for his business. The art tools were basic but enough to ignite Tim's passion for all things design and digital. Now with over 15 years of professional experience across a breadth of industries, Tim's always striving to make a user's life just that little bit better and that little bit prettier.

Sarah Mahon

Sarah Mahon

Finance Lead

Sarah loves numbers … but knows other people don’t. With over ten years as a Head of Finance for the creative sector under her belt, Sarah never drops a ball, constantly spots new ways of making a difference to the bottom line and makes dotting the i’s and crossing the t’s a laugh too. Mum to Daisy, Poppy and Holly – life wasn’t a bed of roses when Sarah walked a marathon this year and ran a half one last, but she never gives up on raising money for her favourite causes with her friends and family.

Anna Cotton

Anna Cotton

Marketing Lead

Anna has worked in marketing for 25 years and is passionate about building successful brands and businesses. A History of Art graduate who spent half her life living and working in Asia, her career has spanned client side and agency, working on B2C and B2B brands at companies like Channel 4 Television, ad agency BBH, San Miguel Brewery and software company Brandworkz. Anna loves all things Eastern, speaks bad Cantonese and has been known to run the odd marathon or triathlon for charity, with her children as chief cheerleaders.

Sarah Hand

Sarah Hand

Charity Relationship Manager

Sarah loves the buzz of creativity. She thrives on being involved in an idea from conception through to execution. Sarah has twenty years of comms and PR experience and is constantly inspired by an industry bursting with creative talent. A mother of two energetic children she power walks everywhere and dares you to keep up.

Yasmin Khostovan

Yasmin Khostovan

Communications Lead

Yasmin loves results. Working with top talent, media and influencers on directing nationwide CSR campaigns for household names like eBay and The Royal British Legion – she has a passion for communications and galvanizing fantastic coverage for her clients. A veteran of the Three Peaks Challenge, Yasmin is now more likely to be found rallying the troops to a fundraising event in the latest bar than donning her dreaded walking boots again.

Erin Dodds

Erin Dodds

Communications Manager

Erin is a culture vulture and newshound, passionate about inserting her clients into the heart of the zeitgeist. As a senior account executive, Erin delivers results on clients including Hyundai, eBay and Vision Express, from pitching press office stories, to coordinating ambitious creative executions, to securing journalists for media events. Before joining the team, Erin cut her teeth in entertainment PR in LA, supporting actors on press campaigns for films and television shows such as The Grand Budapest Hotel, How to Get Away with Murder, and Django Unchained. She moved to the UK to complete her MSc at the London School of Economics and in her free time loves discovering London’s restaurants, galleries and live music, all while honing her Instagram photography skills.

Alex Wells

Alex Wells

Social Media Lead

Alex is very social. People make him tick. Whether it's down the pub after work, or chatting at the work water cooler, understanding and engaging people is what he's about. He's built his social media skills over the years working with some of the world’s leading brands, helping them to understand their audiences and tap into those real-life insights that we can all relate to.

Clarah Filtness

Clarah Filtness

Social Media Manager

Clarah loves digital and the impact that digital can have on consumers. This fascination of hers includes exploring brands' blogs, stalking influencer collaborations or observing how publications are increasingly moving more towards online platforms. Clarah lives and breathes it. With experience working on digital PR strategies for big brands such as John Lewis and Thomas Cook Airlines, Clarah’s aim is to maximise digital presence.

Gill Scott

Gill Scott

Chief Supporter

Gill loves a challenge and is happiest when she’s trying to provide a solution to a problem. She’s also a keen, if not always successful, cook and gardener, and the proud owner of a Swiss Army MiniChamp.

Advisory Council


Thinking of You wants to improve the way we give to charities and help us all to be a little more thoughtful.

To help us do this, we’re grateful to have a collection of experienced charity and industry thinkers who give us a nudge, prod and poke.

Aisling Burnand, MBE

Aisling Burnand, MBE

CEO, Association of Medical Research Charities

Aisling Burnand has been the chief executive of the Association of Medical Research Charities since September 2014. Aisling began her career in communications, working mostly in the private sector. She headed international media relations for Rhône-Poulenc and was a director at the Rowland Company. She joined the BioIndustry Association (BIA) as its first director of public affairs in 1998, before becoming chief executive in 2003. At the BIA she championed UK biosciences, leading on issues including regenerative medicine and animals in research. In 2007 Aisling received an MBE for services to science. In 2009 Aisling joined Cancer Research UK, where she was executive director of policy and public affairs. During her tenure the charity secured the implementation of point of sale legislation preventing children from viewing cigarettes in shops, and the Sunbeds Act to protect young people from the dangers of sunbeds.

Angharad McKenzie

Angharad McKenzie

Director, Hope and Homes for Children

As well as sitting on the Advisory Council, Angharad is a creative, delivery-focused marketing and fundraising professional with extensive experience of leading high performance teams to deliver significant growth.

Bridgit Richards

Bridgit Richards

Director, Charities Aid Foundation

Bridgit joined CAF in January 2017 to lead on product and marketing, and business development for charities. Bridgit is an experienced financial services marketing and product leader with a seasoned track record of commercial delivery, having created many new products and propositions and driven insight-led strategic change across a variety of product areas and customer groups.

Jo Loughran

Jo Loughran

Director, Time to Change

An experienced leader and strategic thinker with over a decade of involvement in the UK charity sector, Jo is the Interim Director of Time to Change, pulling on her specialist knowledge of behaviour change campaigns, mental health anti-stigma programmes, and lived experience leadership.

Juliet Cameron

Juliet Cameron

COO, Launch

Juliet combines an effortless ability to stay calm and measured with a love of brands and complex strategic communications challenges. As the COO of Launch, she helps lead the most creative culture in the industry, inspiring and motivating her team to simply do their best work, every single day and has provided top level comms consultancy for high profile clients including BP, eBay and Hyundai. The daughter of a fundraising director of a local London charity, Juliet spends her time outside work juggling three kids with shaking collection buckets, setting up exhibitions or pouring drinks to support her mum’s numerous fundraising efforts.

Mei Li Powell

Mei Li Powell

COO, Borne

Mei Li is Borne’s Chief Operating Officer responsible for the financial health and management of Borne, ensuring operational delivery to the highest standards in line with its values and mission. Mei Li is also responsible for coordinating a proactive programme of income generation, managing fundraising, donor relationships and overseeing associated donor stewardship programmes as Borne charts a course for growth. Before joining Borne in May 2017, Mei Li held senior roles in banking and wealth management over the last 27 years at Citigroup and Euroclear where she led and developed global teams as chief marketing officer, business development director and managing director of corporate communications, investor relations and marketing. Mei Li brings a complementary set of skills and experience to Borne, where she is working in close partnership with visionary expert and Founder, Professor Mark Johnson, to provide operational leadership and ensure the success of Borne’s strategies, plans and research programmes.

Robin Meltzer

Robin Meltzer

Director of Fundraising, Brain Tumour Research

Robin Meltzer is the Director of Fundraising for the national medical research charity, Brain Tumour Research, and the Chair Of Trustees for the stillbirth prevention charity, MAMA Academy. He has also been a political campaigner and fundraiser, previously serving as Vice Chair of the London Liberal Democrats. He has won several awards for his political work, including the Clean Air in London Award for his efforts to tackle air pollution in the capital. As a former BBC Worldwide senior television producer for international formats, Robin was responsible for co-productions, including Strictly Come Dancing in over thirty countries worldwide. Robin has an interest in education and has served as a governor at a school for children with profound and multiple special needs.

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